Meta’s free WhatsApp Business Agent is a real product and it does a useful job — it answers buyer messages from a knowledge base you write. We use it ourselves where it fits. But running a brokerage is a wider job than answering messages, and a fair comparison helps owners pick the right tool for the right surface.
Below is a feature-by-feature reading of what each tool covers today. Cells are kept short so the table is scannable on a phone.
| Capability | Meta WhatsApp Business Agent | BrokerBaat |
|---|---|---|
| Answers buyer messages | Yes — from a knowledge base you write | Yes — plus inventory, calendars, and live agent fallback |
| Hinglish & Hindi understanding | Limited; English-first | Hinglish-native; Hindi script supported |
| Lead qualification (budget, area, timeline, loan) | Not built in | Structured questions, captured to a profile |
| Lead scoring (HOT / WARM / COLD) | Not built in | Live intent score with reasons |
| Conversation summary per buyer | Not built in | AI summary after every chat |
| Morning agent briefing | Not built in | WhatsApp briefing at 08:00 IST to every agent |
| Pipeline tracking | Not built in | Every lead tracked from first message to close |
| Bot → agent hand-off | Manual hand-off only | One tap: bot goes quiet, agent carries on from his own number, audit trail |
| Owner-side reports (channel ROI, leaderboard) | Not built in | Channel ROI, ad spend attribution, agent leaderboard |
| Property inventory and brochure sending | Not built in | Inventory portal, RERA-aware sends, brochure on demand |
| IVR call capture & transcription | Not in scope | Whisper transcript + Sonnet coaching on call |
| Pricing | Free | From ₹2,999/month |
How to read this
If your brokerage just needs to answer messages outside office hours and you already have a way to qualify leads, score intent, and brief agents — Meta’s agent is genuinely useful and it’s free. Take it.
If you want a system that runs the entire sales floor — qualifies, scores, summarises, briefs, tracks, and reports — that’s the ground BrokerBaat covers. Pick whichever maps to the job you have today; the two are not the same product.
Comparison based on the publicly documented features of Meta’s WhatsApp Business Agent as of June 2026. If anything has changed materially since, let us know — we’ll update.