Articles & Essays
On AI, WhatsApp, and the future of Indian brokerage.
Notes from building BrokerBaat. Sometimes the product, sometimes the industry, sometimes the brokers we're talking to. Always honest.
Why every Indian brokerage will run on AI by 2027
Indian buyers don't fill forms anymore. They tap a number on a listing at 11pm and start a conversation. The brokerages that win this decade will be the ones whose WhatsApp is always answered.
Read article →Meta's free WhatsApp Agent: what it changes for Indian brokers
Meta has launched a free WhatsApp Business Agent. It's good at answering messages from a knowledge base. It's not good at running a brokerage. Here's the gap, and what it means for you.
Read article →More essays on the way.
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